How Varnel Can Help
Your Marketing
We work with small to mid-sized businesses and non-profits across the Salinas Valley and Monterey County.
From organizations like the American Cancer Society to local health-focused companies, our work has included building social media campaigns for fundraising, developing marketing plans, and rebuilding websites.
We help make marketing simpler by taking care of the research, planning, and strategy, then turning that work into clear, easy-to-manage marketing activities designed for your audience.
Our focus is on work that’s thoughtful, realistic, and aligned with your budget and goals.
We’d be happy to support you on your next marketing project.
Our Marketing Services
From the strategic to tactical, we offer a variety of marketing and branding services for our clients.
Take a look at our services
Marketing & Branding
Social Media & Content
Websites
Public Relations
We help clients market smarter by building clear strategy, messaging, and brand assets that make communication easier and more consistent.
We help clients show up consistently by creating content that’s planned, on brand, and realistic to maintain.
We design, update, and improve websites with clear messaging, SEO, and structure that support marketing across search and AI-driven results.
We help clients share their story beyond their own channels through clear messaging, media outreach, and campaign support.
We work with organisations at different stages and tailor our services to fit their needs.
Who We Work With
We work with small to mid-sized businesses and non-profits across the Salinas Valley, Monterey County, and the Bay Area.
Our clients often come to us when they’re:
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Starting a new business or organisation
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Rebranding or updating how they present themselves
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Looking to bring structure to their marketing
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Managing marketing in-house and need support
We meet organisations where they are and tailor our support accordingly.
How We Typically Work
1
Understand
We usually start with a call. We ask questions, listen, and take the time to understand your organisation, your needs, and what you’re trying to achieve.
2
Plan
We then put together a clear plan that outlines priorities, next steps, and what support makes the most sense for you.
3
Build
From there, we put the plan into action—creating, refining, and supporting your marketing as things move forward.
Results & Impact
Our work focuses on clarity, consistency, and making marketing more manageable. Here’s what that has meant for the organizations we’ve supported.
American Cancer Society - Relay For Life of the Salinas Valley
Increasing awareness and engagement through community storytelling
We supported Relay For Life of the Salinas Valley with a consistent, story-led social media approach across Facebook and Instagram to grow awareness, engagement, and participation.
Result: Social engagement increased by over 500%, with follower growth exceeding the 10% goal, helping build momentum, community pride, and participation around the event.
Monterey Med Ink
Clarifying a healthcare brand and improving visibility
We supported Monterey Med Ink with a website rebuild focused on trust, clarity, and search visibility, alongside content that educates and reassures patients and healthcare partners.
Result: A clearer, more professional online presence with improved local visibility and stronger trust signals for a healthcare-focused audience.
Marcos Rocha
Improving search visibility with a focused website rebuild
We rebuilt Marcos Rocha’s website to better showcase his work and improve visibility for key industry search terms in the San Francisco and Bay Area.
Result: First-page Google rankings for multiple relevant keywords and stronger positioning alongside established peers.
